Exploring the Future of Wine Label Design


Thursday, April 13, 2017 6:00PM

Exploring the Future of Wine Label Design
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Exploring the Future of Wine Label Design


Join designers, lawyers, and executive directors of label design companies for presentations and a discussion around the future of the wine label. From established label makers to start ups to law, this event will highlight the possible innovations, challenges, and potential futures for the wine label design industry.

Learn more about our speakers:

Jessica Hische is a lettering artist, illustrator, author, and self-described “avid internetter” working in San Francisco and Brooklyn. After graduating with a degree in Graphic and Interactive Design from Tyler School of Art (Temple University) in 2006, she worked for Headcase Design in Philadelphia before taking a position as Senior Designer at Louise Fili Ltd. In 2009, after two and a half years, Jessica left to further her freelance career and embark on several fun personal projects. Jessica began Daily Drop Cap, a project in which every day she created a new illustrative letter, working through the alphabet a total of twelve times. The popularity of Daily Drop Cap really kick started her career as a letterer, and has inspired many other designers to start daily lettering projects. Daily Drop Cap concluded in 2011, but you can find the letters in all sorts of places, from postcard sets to iPhone cases.

Jessica is actively involved in the design, illustration, and type communities (serving on the Type Directors Club board from 2012 to 2015) and is a prolific public speaker, appearing at colleges and conferences worldwide. She and her studio mate Erik Marinovich also host lettering workshops and events (though infrequently) at their San Francisco studio Title Case.

Jessica has been named a Print Magazine New Visual Artist (20 under 30), one of Forbes 30 under 30 in Art and Design, an ADC Young Gun, and a “Person to Watch” by GD USA. She’s been personally profiled in many magazines including Eye Magazine (UK), Communication Arts, Grafik Magazine (UK), and Novum Magazine (Germany). Her first book, In Progress, is available through Chronicle Books.

Corey Miller is the founder and CEO of Barrel + Ink . After college, he started the MD/PhD program at the University of California, San Francisco. It was this fortuitous move to San Francisco and the epicenter of American wine culture that began Corey’s obsession with all things wine. His background in biochemistry and microbiology lent Corey the hubris to try his hand at winemaking and he did so commercially from 2008 to 2011 in a shared winery in Berkeley during graduate school. It was there that he met and learned from Napa pioneer, Michael Havens. In the fall of 2013, Corey interrupted his training at UCSF to work harvest at Marciano Estate Winery in St. Helena under the direction of iconic California winemaker, Andy Erickson.

Barrel + Ink was born of Corey's enthusiasm for small production winemaking, passion for wine education, and belief that the wine industry is long overdue for a refashioning. It's a collective of renowned winemakers working with complete freedom to create something different and delicious. The label for each one-of-a-kind wine is imagined by an equally celebrated designer to produce a collaborative experience that engages and delights. Label art produced by Barrel + Ink has been featured by The Wall Street Journal, Slate, Forbes, Food & Wine, Communication Arts, and NPR, amongst others. Each collaboration and the story behind our makers and their bottles can be viewed at Barrelandink.com.

James M. Seff is co-leader of the Restaurant, Food & Beverage Industry group and the former leader of the Pillsbury Winthrop Shaw Pittman firm’s Wine, Beer & Spirits group. He spent 13 years as a lawyer with Wine Institute, the trade association of the California Wine Industry and, during the last seven, served as the Institute’s Chief Counsel.

Mr. Seff is a Chambers ranked practitioner with over three decades of experience advising clients in the area of licensed beverage law and regulation. He represents wineries, distilleries, breweries, importers and retailers (and wholesalers on a limited basis) in a wide variety of areas including regulatory practice before the Federal Alcohol and Tobacco Tax and Trade Bureau and state alcoholic beverage control boards and commissions, international trade, e-commerce, licensing, trademarks, beverage tax, land use, and transactional (including mergers and acquisitions) and contractual issues and internal investigations associated with the licensed beverage industries. He is a former chair of the American Bar Association Committee on Alcoholic Beverage Practice (Section of Administrative Law and Regulatory Practice) and serves as pro bono counsel to a number of non-profits including the San Francisco Symphony (for alcohol issues), WineDoctors and the Society of Medical Friends of Wine.

Over the past 15 years, David Schuemann has led CF Napa Brand Design to become one of the world’s preeminent branding agencies specializing in the alcohol beverage category. During that time, CF Napa has created some of the fastest-growing and most successful alcohol brands in the world. The firm’s work has earned international recognition from almost every major design competition in the world and has been showcased in some of the most prestigious museums, including the Museum of Modern Art. CF Napa’s work is part of the permanent collection at the Cooper Hewitt Design Museum at the Smithsonian in New York City, and the permanent collection of the American Design Archives at the Denver Art Museum. In 2013, Schuemann authored 99 Bottles of Wine, The Making of the Contemporary Wine Label

Moderator, Alf Nucifora is the Chairman and Founder of The Luxury Marketing Council chapter in Northern California embracing San Francisco, Carmel/Monterey, Silicon Valley, Napa and Sonoma. The Luxury Marketing Council is a global organization representing more than 1000 of the world’s leading consumer luxury brands.

A native of Brisbane, Australia, Alf entered the advertising and marketing business on the corporate side working for two Fortune 500 companies, first in Australia and then in the United States. He then made the move to the advertising business and later advanced into agency management.

Alf graduated from the University of Queensland with a B.A. Degree. He furthered his formal education in the United States, attending the Harvard Business School, where he earned an M.B.A. Degree.


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